My Writing parts

We want to target these people that do not have or find the time for a decent night’s sleep, who wake up the following morning and feel unsatisfied. The majority sitting in this group is the busy, the career savy and/or the family orientated, to make a product successful and usable to this target audience it needs to be quick, easy, compatible, compact, preferably inexpensive and most importantly does what it says it will do. Our product aims to fulfill these requirements.

Gadgets are the present novelty, handy little items of technology that provide a service to us. Often they can conveniently sit in our pocket or handbag waiting for our attention, but more often or not they will be replaced by a newer and more advanced version before you know it and furthermore your product has become obselte, they have incorporated it with something else, why carry two gadgets when you can get them both in just the one? So how do we avoid this happening to our product? Easy, we jump on the banwagon with them. We propose designing a product as rather than just a physical model but more a piece of software, a form of “plugin” that can be added to you ipod or cellphone, the two gadgets society does not live with out. This plugin could work in two different ways, through your calendar and/or alarm clock, you can let it plan your sleep for weeks or months ahead or on a daily basis.
Sleep is natures way of allowing our bodies to rejuvenate. Without sleep our bodies are forced to work into overtime without allowing our energy levels to be replenished on a daily basis. In todays fast pace world a lack of sleep is not uncommon and goes as far as different levels of insomnia in a majority of cases. This is why we would like to create a product that will aid in “productive” sleep. We cannot control a persons lifestyle but we can help improve their physical and mental energy by providing them with the best possible sleep.

Many people feel that sleep is a waste of time. “Either consciously or unconsciously, people make decisions about how to allocate their time, including time in bed and time working. A familiar chart on the walls of university students says “Sleep, work, play: pick two”.” http://www.sleepdex.org/economics.htm